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JOB OPENING | BUSINESS DEVELOPMENT MANAGER

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About Us


With significant new investment and plans for a new stadium in Hillingdon, Wealdstone FC is positioning itself as London’s leading non-league growth story. You’ll play a pivotal role in shaping this transformation, from growing our fan base to building sustainable revenue streams that power our ambitions on and off the pitch. Wealdstone FC is a club with 125 years of history and a very ambitious plan for the future.


Role Overview


Join Wealdstone FC as our Business Development Manager, where you’ll be at the heart of our mission to grow our overall revenue across multiple areas and ensure our facilities are utlised to their maximum potential. With a focus on growing and energising our fan base and taking the lead in continuing our efforts to develop non-matchday revenues. This is a dynamic role for someone who loves to sell, has a strong entrepreneurial streak, and can help grow our team and capability in Sales and Marketing over time.


What You’ll Be Doing


Growing our fan base

  • Develop and execute a 12 month fan growth and retention plan, including referral

    programmes, partnerships with schools and local community initiatives.

  • Engage with target groups to build new sources of ticket sales.

  • Analyse and recommend ticket pricing and bundling approaches.

  • Create and deliver a promotional plan to build awareness to deliver higher attendances and matchday revenues.

  • Optimise matchday income streams beyond ticket sales

  • Work cross-functionally to leverage opportunities in marketing and social media

  • Establish KPIs and dashboards to track ROI across, attendance initiatives, hospitality and merchandise streams


Non-matchday revenue growth

  • Build and execute a strategy for maximizing non-match day utilisation across the club’s facilities.

  • Develop premium matchday experiences, club events and local business networking packages.

  • Create new digital revenue channels leveraging our social media presence, the official club mobile app and our website

  • Collaborate with the Supporters Club and Community Foundation to develop and deliver joint projects.

  • Define and manage staffing required, (where necessary), to deliver against opportunities.

  • Optimise the club’s online and physical merchandising strategy, growing sales, improving margins and profitability as well and ensuring efficient order fulfilment.


Reporting and Ways of Working

  • Initially, working closely with the club’s majority shareholder to agree priorities and key objectives.

  • You will provide regular updates on key activities to the club’s Board of Directors as required.

  • You will collaborate with other key personnel to ensure alignment and support to ensure successful execution of revenue initiatives.


About You


Experience

  • You are commercially driven, entrepreneurial and thrive on turning ideas into measurable outcomes - football experience not necessarily required.

  • You have a strong track record and understanding of how to turn engagement into sustainable revenue streams.

  • You have excellent interpersonal skills to liaise effectively with target fan segments and external organisations.

  • You have a hunger to identify best in class initiatives/programmes that can build our revenue base.

  • You possess strong analytical skills with the ability to interpret data and make informed recommendations and decisions.

  • You have excellent communication skills, both verbal and written to deliver effective reporting and communications across key stakeholders.

  • You have leadership capability and potential to develop into a senior leadership role as the club progresses and grows. A real passion for football.


Attributes

  • Honest, data-driven, and detail-oriented.

  • Strong problem-solving and decision-making skills.

  • A strong self-starter with the ability to work independently

  • A can-do attitude with a winning mentality.

  • Team player with excellent organisational skills.

  • Minimum of two years experience in sales


Reward Package


  • Base salary dependent on candidate and experience

  • Bonus structure based on revenue targets and ways of working

  • Workplace pension scheme

  • 20 days paid holiday plus bank holidays and public holidays


If you're ready to make a lasting impact at Wealdstone FC and help shape the future of fan engagement, apply now to join our ambitious team!

Email address for applications: secretary@wealdstonefc.com

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