Social Media @ Wealdstone Football Club – December 2015 Update
It’s now the beginning of December and our social media channels are going from strength to strength, find out more about what the team have been doing and their future plans as we look forward into 2016…………………………
Over the 10 days leading up to our game against Colchester United, our Twitter page was viewed by 260,000 accounts, and impressions totalled just over 460,000 in those 10 days. Those 260,000 views show engagement by over 325 times the number of people who would normally attend a home match. We hope to see this impressive reach continue to grow as the season progresses.
Reach: the total number of unique Twitter users who searched and viewed Wealdstone FC tweets.
Exposure: the number of times tweets namechecking Wealdstone FC were viewed during that period.
It’s not only Twitter that is taking off. More and more people are interacting with our Facebook, Instagram, Vine and Periscope accounts as they what we produce and where to find it.
The social media team
Since our last update, five new members have joined our social media team:
Hinay, a UCFB student at Wembley Stadium, has come on board to help with live tweeting and pushing content through our video sharing accounts (Periscope and Vine).
James Keith, a local lad from Rayners Lane, is helping create content for social media and match day content.
The other three new team members are all University of Westminster students who worked on the first WFCTV video, which you’ll have seen a couple of weeks ago.
The entire team has been working on a content calendar to plan the features, topics and posts we will create between now and the end of the season. We are eager to share these ideas with everyone at Wealdstone FC.
Just five months into our new social media strategy, we are already starting to see some great results. We want to continue to improve on what we have and showcase our great club to ever-larger audiences by creating a real buzz and interaction with our social media channels through creating and curating bigger and better content – whether news, videos, features or exclusive interviews.
Last week saw the launch of WFCTV – a new feature giving fans behind-the-scenes videos about the club. WFCTV will not only focus on the first team but many other parts of the club you don’t get to see on a normal match day. We have already started planning the second video, which will be filmed as this article goes to press.
Let us know through Facebook and Twitter what you want to see next, and we’ll try to include it in our filming schedule over the course of the season. WFCTV is filmed by our three students, who are really excited to be producing these videos for the club. WFCTV takes the club’s communications in an exciting new direction, as this ongoing series high quality videos showcases the club to the wider world and offers them a real insight into life at non league’s greatest club!
Social Media Manager
Wealdstone Football Club